Storyteller in the Kitchen
Chef and storyteller. Cooking, writing a book, building products that go viral, that is all Devy.
Storyteller in the Kitchen
Devy Anastasia is a chef, a storyteller, and a partner who builds products and brands.
Meet Devy.
The numbers keep climbing.
Data from three platforms, as of September 2026.
Harga vs nilai
| Konten | Median views | CPV |
|---|---|---|
| TikTok Video | 500rb | Rp44 |
| IG Reels | 450rb | Rp59 |
| YT Shorts | 300rb | Rp67 |
CPV = cost per view. Angka median gabungan semua platform.
She starts it. Everyone else follows.
for one bowl of premium fruit asinan. And it sold out.
Asinan biasa cuma sekitar Rp30rb. Ini Rp599K, dan tetap ludes.
Asinan Ceri-Ya went viral, then got recreated by creators all over Indonesia.
Not just a content creator. She builds the product too.
Sales impact.
Source: Segores internal campaign data.
Not just content. Devy builds IP together with brand partners.
What our partners say.
"Our two-year partnership with Devy through Juiceology became more than a product campaign. It became a source of inspiration."
"Devy isn't just an influencer. She's part of the team, involved from ideation to execution."
"Creative, professional, fast. Top notch, from idea to content to execution."
Trusted by brands across categories.
From global tech to Indonesia's biggest FMCG houses.
